Importance of SEO (Search engine optimization)

SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about your products and your shops.

The first example is like a website that is not optimized, while the second one relates to an optimized website.

SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms. And to do that, one must ensure the website ranks higher in the SERP (search engine result page). To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. The advent of Global economy nearly makes every business have an online presence. Just imagine a fraction of those 14 billion searches happen for your business. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks.

For any business, advertising is of utmost need. When any business goes online, the advertising works best to garner a huge amount of web traffic. SEO gives an opportunity for a great deal of free advertising.

A proper SEO makes a website rank in the first page of SERP. And the common belief is people generally scan and review the first two pages of the SERP. Nearly, 74% of consumers use search engines to find local business information. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Read More

Advanced platforms mean new responsive design

A lot of new tech is coming to the market and that means things are about to change. New technologies are only just showing their first applications but development in 2016 will set the stage for the coming years.

Responsive design will no longer be restricted to ‘mobile-first’ or mobile responsiveness only. There are already a plethora of other devices, screens and integrated wearable gadgets like Apple watch, Google Glass and Oculus Rift which are some of the most talked about technologies.

These technologies continue to grow in popularity. In addition to these, Semantic UI is a new design framework from last year that continues to be in demand.Rean More

Great benefits of having a mobile friendly website!

Responsive Design

A responsive website is one that responds (or changes) based on the needs of the users and the device (mobile device in this example) that they’re viewing it on. Here, text and images change from a three-column layout, to a single column display. Unnecessary images are hidden so they don’t interfere or compete with the more important information on the site’s smaller display.

If you are on a computer, you can tell if a site is responsive by reducing your browser’s window size from full screen down to very small. If the appearance of the text, images and menu change as you get smaller, the site is responsive.
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